TOF Media — Performance network and publisher

For advertisers

A new publisher on your offer, with a network behind it.

Add TOF Media as a source and your offer runs on our own media and our publisher network, under one insertion order.

01 / New supply

Volume on top of what you run

Our in-house team buys social, search, native and CTV and runs our own properties. That traffic adds to your current sources.

02 / No media risk

We carry the media cost

We buy the media. You pay only for the outcome defined in your IO.

03 / One IO

Two sources, one set of terms

Our own media and our approved publishers run under one IO, with one payout and one set of caps.

04 / Powered by TOF

Planned on TOF data

Our media team plans on TOF's deterministic identity data.

Talk to the network team →

For publishers

Offers worth your traffic, from a network that runs traffic too.

TOF Media is a publisher first, so we built the network the way we'd want one run for us.

01 / Direct

Close to the advertiser

We sign advertisers directly wherever we can, so fewer layers sit between your traffic and your payout.

02 / Access

A team that answers

You get a direct line to the network team, not a ticket queue.

03 / Run by publishers

We buy media too

We run our own traffic, so we can tell you what's converting and how to scale it.

04 / Range

Over 50 verticals

Insurance, home services, finance, legal, automotive, senior, education and B2B. New offers are added as advertisers sign.

Apply as a publisher →

Quality & efficiency / TOF Relay

Clean traffic, clean numbers, nothing wasted.

Quality controls and settlement run on TOF Relay, TOF's exchange. Advertisers and publishers work from the same numbers.

Quality

Volume you can trust.

Approved sources onlyEvery publisher is approved before they run, offer by offer.
Unique conversionsDuplicates are filtered out before anything books.
Quality holdsConversions clear a hold before they pay out, so bad volume never settles.
Transparent to the sourceEvery conversion ties back to the publisher and source that sent it.

Efficiency

Less friction on both sides.

Caps that holdVolume stays inside each offer's caps, so budgets don't overrun.
Optimized by sourceSources that convert get more volume, and the ones that don't get cut.
Standard setupTracking links and postbacks work out of the box, so offers launch without custom builds.
One ledgerAdvertiser invoices and publisher statements come from the same record, so month-end reconciles.

Verticals

Over 50 verticals across eight categories.

The categories we build offers in. If yours isn't listed, ask.

Insurance12 verticals

Auto · Home · Life · Final expense · Medicare · Health / ACA · Renters · Commercial · Dental & vision · Pet · Disability · Long-term care

Home services19 verticals

Roofing · Solar · HVAC · Windows · Siding · Bath & kitchen remodel · Gutters · Foundation & waterproofing · Flooring · Plumbing · Pest control · Home warranty · Home security · Concrete & driveway · Fencing · Landscaping · Garage doors · Water treatment · Moving

Consumer finance11 verticals

Credit cards · Personal loans · Mortgage & refinance · Reverse mortgage · Debt relief · Credit repair · Tax relief · Student loans · Auto refinance · Business loans & MCA · Bankruptcy

Legal5 verticals

Personal injury · Auto accident · Mass tort · Workers' comp · SSDI / disability claims

Automotive2 verticals

Auto warranty · Auto loans

Senior4 verticals

Senior living · Medical alert · Hearing aids · Mobility & stairlifts

Education2 verticals

Degree programs · Trade schools

B2B1 vertical

Sales appointments

Performance traffic, paid on outcomes.